Problem
The studio had strong work but sounded indistinct. A refresh had to feel confident without losing the handmade energy.
Insight
Their real differentiator was speed-to-prototype. The copy needed to celebrate momentum, not just craft.
Strategy
- Build a “prototype first” narrative and naming system.
- Give the visual system a bolder typographic voice.
- Align launch copy with the cadence of a workshop.
Execution
I rewrote the positioning statement, led a lightweight naming sprint, and delivered campaign-ready headline sets with rollout guidance.
Outcome
A cohesive story and language system that lets the team pitch confidently, even when outcomes are speculative.
